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Friday, April 10, 2009

Floral Code Of Ethics

Perhaps one of the problems in the floral industry is that there is no agreement as to what constitutes proper or improper behavior. So, here is my "stab" at a Floral Code Of Ethics.



Companies engaged in the sale of Floral Products to consumers assume certain responsibilities toward customers. These responsibilities arise out of the diverse methods of distribution of their products and services, the perishable nature of the products, and the time-sensitivity of their availability. We hereby set forth the basic fair and ethical principles and practices to which member companies will adhere in the conduct of their business.

1. Deceptive or Unlawful Advertising Practices

No member company shall engage in any deceptive, unlawful or unethical consumer practice. Member company companies shall ensure that no statements, promises or testimonials are made which are likely to mislead consumers.

The following are examples of Deceptive Advertising:

·Advertising in a telephone directory, or other similar print media, that services an area different from that of the company’s actual physical location, without disclosing that the company is not physically located in the local area.

·Advertising online using keywords associated with a specific city or location that is different from the company’s physical location, without disclosing that the company is not physically located in that city or location.

·Including the name of a city or location in the business name when the company is not physically located in that city or location.

·If floral products are shipped in a box, utilizing photos or drawings of floral arrangements without advising the customer that the floral products are shipped in a box, are NOT supplied fully arranged, and may be left at the addressee’s location if the recipient is not home.

·Advertising that leads the customer to believe that the products will be shipped from the grower to the customer, when the products will be shipped through an intermediate location.

2. Products or Services

The offer of products or services for sale by member company companies shall be accurate and truthful as to price, grade, quality, value, quantity, and availability.

·A consumer's order for products and services shall be fulfilled in a timely manner. Notwithstanding, the member company should not accept orders with unrealistic delivery dates and times, such as delivery after 4PM, delivery before 9AM and Sunday or National Holiday delivery without first verifying that such a delivery is in fact practical.

·If the price includes delivery, this fact must be prominently displayed along with the dollar value of the delivery.

·The member company shall screen all orders for appropriateness of language. Examples would include obscene or indecent remarks in the card message, inappropriate sentiments in a funeral message, etc.

·The member company shall screen all orders for appropriateness of product content or type. Examples include pink flowers in a baby boy arrangement or funeral piece for a man, a cross going to a Buddhist funeral, gourmet basket with pork products addressed to someone with a traditionally Muslim name, etc.

3. Terms of Sale

Prior to completion of the order, the member company shall communicate to the customer, in language that is clear and free of ambiguity:

·The name and physical address of the member company;

·All the terms and conditions of sale, with specification of the total amount the customer will be required to pay, including itemized service charges and fees, and other costs and expenses;

·If the member company will be using any third party to supply the product, this fact must be communicated in language that is clear and free of ambiguity.

4. Warranties and Guarantees

The terms of any warranty or guarantee offered by the member company shall be furnished to the buyer in language that is clear and free of ambiguity. The member company shall fully and promptly perform in accordance with the terms of all warranties and guarantees offered to consumers.

5. Identification and Privacy

Member companies shall truthfully identify their company and their products in all of their solicitations to prospective customers.

The member company shall take appropriate steps to ensure that customer’s proprietary information, including but not limited to Name, Address, Telephone Number, Email Address, and Payment Information will remain proprietary. This information will not be given, sold or bartered to any third party.

No member company shall in any way attempt to persuade, induce or coerce another party to breach this Code, and the member companies agree that the inducing of the breach of this Code is considered a violation of the Code.

6. Required Publication

All member companies are required to publicize this Code of Ethics to its consumers. The publicity plan shall contain, at a minimum, the following:

·An inclusion on the company’s web site of the Code of Ethics with a step-by-step explanation as to how to file a complaint; and

·A copy of the Code of Ethics prominently displayed within their shop


All the best!